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How it works · Step 2 of 3

One customer. Every system. One identity.

The same client is named four different ways across your PSA, RMM, M365 and security tools. Our smart-match engine proposes the links; you confirm them; from then on a customer is a customer everywhere.

This is the step every built-in reporting tool skips — and it’s the reason their reports never tell a whole story. A ticket count from the PSA and a patch-compliance figure from the RMM only mean something together if the platform knows they belong to the same customer.

Smart-match does that reconciliation for you. It’s deliberately conservative: it would rather ask you about a borderline pair than guess wrong and put one client’s numbers in another client’s report.

What smart-match looks at

Several signals, weighted — not a single brittle name comparison.

Company name

Exact and fuzzy matches — "Acme Pty Ltd" in the PSA, "Acme" in the RMM, "ACME Group" in M365.

Primary domain

Email and tenant domains line up the same organisation across cloud and on-prem tools.

Microsoft 365 tenant ID

The strongest signal there is — one GUID, one customer, no ambiguity.

Site & address data

Where vendors expose it, location is used to break ties between similarly named orgs.

You stay in control

  1. 1

    We propose, you decide

    Smart-match builds a ranked list of candidate pairs with a confidence score and the signals behind it. Nothing is merged until you confirm it.

  2. 2

    Resolve the edge cases

    Split a holding company into its trading entities, merge a duplicate, or hold an ambiguous match in a review queue until you have an answer.

  3. 3

    Mappings stick

    New companies that appear in any connected tool land in the review queue automatically — you confirm once, and every future report knows about them.

Mapped customers are also the boundary for white-labelling and access: a customer can be given a branded portal of their own, and your team’s permissions can be scoped down to the customers they actually manage.

Customers mapped. Time to send something.

See smart-match run against a sample of your own tenants — book a 30-minute demo.